Text messaging will deliver big results for your business this Christmas

Our letter boxes and email inboxes are flooded with promotion after promotion in December but how many extra text messages have you received so far? I’m guessing not so many. With only 1% of SMS being spam, it’s not a surprise 98% of text messages are read, on average within 5 seconds.

If you’re looking for a new way to engage with your customers and to promote your business this Christmas, you might be missing out on one of the most successful, result-provoking forms of communication. The trustworthy text message.

We’ve made a list of ways you can use SMS this December and January…

1. Make it easy to purchase

We’ve all got what seems like a never ending list of presents to buy. So, we’ve got a brilliant idea for you. The easier you make it for your customers to purchase a gift, the more appealing it is for them. Rather than texting a link to your website, choose one of your best deals and send a link out to allow customers to purchase at the click of a button.

Struggling for a present for him? We’ve got tickets to the next game for half price, quick only 10 left! [Insert link]

2. Send a mobile coupon

SMS coupons are redeemed 8% more than email coupons and average click through rates are 19% with SMS compared with 4.2% with email, meaning text messages are a great marketing platform. Texting a promotional code means the customer doesn’t need to have the tangible voucher with them when they make the purchase

3. Ask your customers to share

Offer your customers a discount they can share with their friends and family for a further discount! Word of mouth is free, so encouraging this is a great way to grow your audience.

Merry Christmas, Lauren! To thank you for all your custom in 2017 we’ve got a personal 10% code for you to share with your friends and family. Each time your code ‘LAU20’ is used, we’ll add £5 credit added to your account to use! Spread the word!

4. Create urgency

When a text message is read, you want your customer to take action immediately before it gets lost in their inbox. Ipsos Mori found, time-sensitive offers spur 52% of customers to make a purchase.

Create urgency by using phrases such as:

One day sale

or

Only 3 left in stock!

5. Inform customers of sales

45% of SMS campaigns are successful compared with 6% of email campaigns. Increase the success of your sale by using SMS to notify customers of when your sales will begin and what discounts they can expect to see.

Increase your sales even further by sending out targeted marketing campaigns depending on customers previous purchases, online activity, gender and age.

6. Send updates

70% of people feel that SMS is a good way for an organisation to get their attention. SMS is the quickest, most reliable way to contact your customers with updates, notifications and marketing messages. 98% of text messages are read on average, in under 5 seconds. If you’ve got time sensitive updates to send, SMS should be your choice of communication.

7. Build customer loyalty

Show your customer that you appreciate their business with a nice thank you text. You can also run an SMS survey using SurveyMill to ask about your customers experience and to try and improve in the future.

8. Build your database

Don’t forget to build your database of SMS subscribers over the Christmas period. Believe it or not, 68% of your customers would like to receive offers directly to their mobile phone so when they make a purchase, remember to ask if they’d like to join your database to receive offers and updates throughout the year.

Good luck with your Christmas promotions, get in touch with our friendly support team if you’d like any help this Christmas.